So there’s an email going around…
Please note that this is not a free inclusion.
And people are asking "Is this a scam or is it for real?"
It’s probably real… but that doesn’t mean it isn’t a scam. It all depends on what your definition of "scam" is.
The publisher is some outfit calling itself "World Wide Art Books" with a web site at wwab.us.
If you’re worried about them taking your money and running without printing a book with your photo in it I don’t think you have much to be concerned about; even though they’re collecting photos for Volume 2 while Volume 1 has yet to published (they’re saying November of 2012) it probably isn’t a scam in that sense. On the other hand… If you are suspecting they aren’t nearly as prestigious as they imply and that being "honored" with a request to submit your photos and then paying to have them published isn’t much of a privilege… Well, that may fit your conception of "scam" much more closely!
This is really no different than the Montclair “Who’s Who in Photography” emails that were going around a few years ago (and any other "who’s who" book in which you pretty much have to agree to pay for a copy of the book to be included in it).
The fact that you have to pay to be included in the book is prima facie evidence that they can’t sell enough to cover their expenses with profits from sales of the book. Which should tell you everything you need to know about how much of an honor your inclusion in the publication really is.
On the other hand… keeping in mind that your work will be competing for attention with the photos of people who were dumb enough to fall for this schtick, if you’re any good at all your shot may really stand out! If the $880.00(!) price of admission is cheap enough for you to gamble on this possibility, go for it!
Seriously though – be careful out there, kids. It’s a big world full of people trying to separate you from your heard-earned money without caring what, if anything, you get in return. Being aware of this type of technique will make you less vulnerable to scams in general, even if you never get this particular email.